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Testimonial

A TESTIMONIAL FROM THE HEART

Alessandro Nesta, the famous full back of the Milan and Italian national football teams, has offered his image to help defend the rights of the world's most disadvantaged children.



“As a full back, my job is to defend. And I want to defend children. I'm on the side of Baby nel Cuore. In ten years, Baby nel Cuore has provided sponsoring for thousands of children. Enough to fill a stadium. Why don't you sponsor a child? Call this free phone number: 800-861359.”

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Since 1998, Enzo Biagi, one of Italy's best known and most loved journalists, has been Baby nel Cuore's testimonial.

Enzo Biagi has made available his image and voice free of charge to help raise public awareness of the needs of millions of children throughout the world.

Enzo Biagi

Biagi Enzo. Present!

This is the slogan of Baby nel Cuore's official campaign.
It is the response to an appeal, a call for help that must not go unheeded if we are to ensure the right of every child, wherever in the world, to be fed, cared for, educated and loved.



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This advertisement appeared in a series of publications between 1998 and 1999.

Dailies:
Il giornale, Il Messaggero, Il Mattino, La Repubblica.

Periodicals:
Amica, Anna, Auto Oggi, Brava Casa, Cento Cose Energy, Chi, Donna in forma, Donna Moderna, Elle, Il Mondo, Marie Claire, Max, Panorama.